This is interesting, according a December 2009 MarketingSherpa survey, it indicated that learning about specials and sales was the top motivation of those who friended or followed a brand online, and looking for savings was followed closely by learning about new products, features or services.
In recent eMarketer report, it said, brand marketers want consumers to follow them to build buzz and engagement, but social media users often desire something in return, many consumers, which including the most active users of social sites are also interested in deeper engagement.
For the microblogging site, Razorfish found that 43% of US Internet users said that exclusive deals and offers were the primary motivation of following brands on Twitter, 22.7% care about sharing interesting or entertaining content. Both of them keep consumers engaged and spur them to pass along marketing messages.
In regarding to the rate of Twitter users, based on a study of user profiles on the microblogging site, HubSpot found that worldwide growth for Twitter was highest in March 2009, at 13%, and dropped to just 3.5% by October. But in January 2010, users followed 170 profiles, on average, compared with about 45 in July 2009. Users had an average of 300 followers in January 2010, versus about 70 in July 2009. And in January 2010, the average user had made 420 Twitter updates, compared with 120 in July 2009.
As we know, social media gives marketers a voice and a way to communicate with peers, customers and potential consumers. It personalizes the “brand” and helps you to spread your message in a relaxed and conversational way.
We’re social creatures, stats published by Nielsen show that social media usage has increased by 82% in the last year, an astronomical rise. Facebook, Twitter, YouTube, blogs, and social interaction are becoming the focus of our online interactions, even more than search.
You can see from above that, sites like Facebook and Twitter are getting the most eyeballs, which means you have chance to figure out how to use them to their maximum potential, whether it is for the purpose of ROI, brand building or increase the sales.
Pay attention to what social followers want, listen to what they say and adopt, switch or twist your social media marketing strategy and campaigns accordingly. The social networking is a force to reckoned with, and you need to pay attention to this new marketing trend.