Do You Know Who is the Rising Start Among Content Marketers

Keeping with tradition, print garnered the majority of budgets (58.7%) in 2011. Investment in electronic content formats, such as websites and email, were down slightly, yet spending on other forms of content marketing, which includes events and video – rose 44.4%, according to eMarketer

Just as gold must be sourced, mined, processed, shaped and hallmarked to become desirable pieces, so too must high-quality content in regards to its format.

With nearly 55% growth expected this year, online video will be the fastest-growing ad format in 2012, eMarketer estimates. One factor behind video’s high growth rate is its relatively low base of spending.

According to Outbrain research, nearly 87% of US brands and agencies leveraged videos for their content marketing programs. From the figure below we can see – the importance of this dynamic, visual content format becomes very obvious.

video content marketing

On the other hand, ContentWise and Custom Content Council found that 52% of North American companies used video for content marketing in 2011, a number that has increased sharply since 2009.


When comes to online content distribution and sharing (videos, articles and blog posts), nearly 96% of US brand and agency marketers turned to social media. Paid search and display advertising were also used by approximately 78% and 76% of respondents, respectively.

To success in the video content marketing, I think creating compelling content that feature on your website or blog and repurpose it across the digital ecosystem in a smart way is the key. You need to create a video that people would want to view and share beyond the event, not just create a video for the seek of trend.

Remember the Value Proposition that content marketing brings. Instead of selling with a megaphone, sell with value by giving value.

As always, new technology and creative thinking can foster deeper engagement between you and your viewers.

Need help? Have projects to work together? – contact her. Ann is an energized internet marketing professional with enthusiastic, infopreneur & e-marketing consultant. She is also a passionate blogger, into e-commerce, social media, sem & content marketing. Follow her on twitter @imannliu, connect with her on Facebook and Google Google Plus as well.

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