An interesting study that conducted by Pew Internet and American life project found out that 13% of online adults use Twitter, and half of Twitter users access the service on a cell phone. Below the chat summarizes the findings.
The popularity and increasing use of Twitter are among African-Americans and Hispanics, and the Twitter adoption gap between African-Americans and whites has increased over the past six months. In November 2010, there was an eight percentage point difference in Twitter use between African-American and white internet users (13% for blacks vs. 5% for whites). By May 2011, that gap was 16 percentage points—25% of online African-Americans now use Twitter, compared with 9% of such whites, according to the survey.
In regarding to the Twitter usage, ages 25-44 has grown significantly since late 2010, which is likely attributable to the increase in mainstream exposure of Twitter.
If you are an Internet marketer who wants to increase your business’s exposure, use above these figures as reference can help you a lot in your online marketing campaign.
As you already know social networking has grown with leaps and bounds in the past few years, Twitter and Facebook etc are leading the pack. The very best thing about social media is it can help you build your company by bringing you real life customers. Not only can Twitter help you find customers, make sales, it can also help you better develop your brand and put your brand in front of your chosen audience over and over again. It actually can help your business in lots of ways.
Business can use Twitter as an understanding tool to learn more about their target audience, know what they want and what they are looking for, they can also use it to monitor and track their competitor’s activities – whether they are having low numbers or are starting a new strategy, you’ll see it all by following them on Twitter.