You read it correct – does your website hook your prospects emotionally and make them feel something – just by interacting with your site? Does your marketing and specifically your website move your prospects?
When comes to website design, the list of design-related shortcuts could easily fill this page. Often time, I heard people say something like:
– “Design a website is very easy, my 15-year-old can design my site for me.”
– “Just copy someone else’s layout”
– “just install wordpress or joomla and then the site is on”
– “Can’t you just scan my brochure and use that as my website?”
Web site design is always the first place where the owners of a company want to cut costs and save money. I was wondering why they do that? After time being I realize that it’s probably because the science of website’s design – the most misunderstood part on the Internet.
You may already saw following these headlines that have been appeared on thousands of web sites out there.
– “Anyone can make a website in 10 minutes”
– “Design your own web site without need any programming knowledge and skills”
– “FREE web site templates”
When you visit a site that has been produced with obvious shortcuts, what is the first thing that comes into your mind?
Your might pondering – “Is this a real company? Should I trust them? Don’t they have enough money to get a real web site?”
On the other hand, when you visit a site such as Boeing or Comcast etc, your answer perhaps will be “Great, I’m here now. Where’s the information that I’m looking for?”
See the difference?
There are so-called “web site designers” on every street corner. So be extremely cautious before you make any choices of hiring someone to design the site for you.
Remember this – A talented web site designer can quickly get your visitors over the hurdle of wondering whether they should do business with you or not.
On the Internet, a well designed site speaks a lot of things, successful website can help you get business, build trust in between you and your audiences, prospects and customers. Thus, you got to be perceived as real first, and then have a proven tracking record in which ‘you can offer something that helps to fix your visitor’s problems.’
If your site visitor does not believe in you right off the bat, you’re likely to lose that visitor forever.
A skilled web site designer will create a site for you that earns its credibility, as a result, you’ll make a solid return on your investment.
Is your website move visitors’ emotion? Do visitors get excited (as much as possible) about your product or service?
If your site isn’t moving, then use a good website designer and let he/she makes a list of the textual, visual, and interactive features you might need to incorporate to add power to your site (add both emotional and logical appeal).
As the world wide web world changes very fast, the different social media platform, such as Facebook, Twitter and Google+ help people get connected so easy, there is no reason not to engage your customer emotionally and move them to take action.