Even with all the other exciting applications out there, studies show email is STILL the highest rated marketing tool for businesses. According to a 2010 study by ExactTarget, 56% of U.S. Internet users interact with brands only via marketing emails, compared to 1.3% who interact only via Twitter and 0.7% by Facebook.
Email is a tool we all use every day, it’s easy to use, and deliver your message to others fast.
There are many marketing methods out there (like networking, speaking, blogging, and social media), with all the clutter in our lives today, and all the information bombarding us every day, people are taking longer to make decisions than ever before. In fact, it typically takes seven “touches” for someone to finally be ready to buy from you! Most folks need to hear from you multiple times — not just once, that’s’ why EMAIL is still the number 1 tool to use, and it is a very important way to market your business.
Especially, if you can write an email and press SEND, then you can publish an ezine or e-newsletter that brings in prospects, customers and profits in the long run!
Considering all the hype around social media like Facebook and Twitter – don’t get me wrong, I love using social media to promote the business just as much as the next gal, but the recent statistics are continuing tell us that most people still rely most on email to be informed about products and services, promotions, and updates.
You might think that consumers today are mobile, multi-tasking, media-savvy and on the move, how can email marketing keeping up?
Well, with the increasing popularity of mobile web access, QR (Quick Response) codes are becoming an integral component to any successful email marketing strategy. In is latest study, GetResponse reported that:
Your business can benefit from using it because they enable customers to interact with your company and brand in real-time, anytime. The QR Code experience is compact, takes place in seconds, and requires little more than a scan or a click by the target consumer. It’s virtually free to carry out, except for a few minutes of labor required to create and code the data or links. And it’s 100% multichannel – from hard copy print to mobile, social media, email marketing, and the Internet.
You can paste a QR code into an email, recipients can scan it with their smart phone, and they will instantly be able to do the actions you intended using the encoded information, e.g. sign up, give, share, “like”, etc. Depending on the coding, they would also be able to contact you (or your source page/site) in real-time with their camera phone without having to type numbers or text messages in those tiny screens.
What’s even more powerful about QR codes is that you can use them in your email marketing to fuel subscriber sign ups and lead generation 24/7 free. It’s like a GPS system for prospects!
And business owners are responding. A 2010 StrongMail study found that marketing and business leaders still choose email marketing as their top tool for growth (65%) in 2011, above social media marketing (57%) and search marketing (41%). Email is still a heavy hitter in the online marketing game.