Facebook recently crossed over 250 Million people worldwide (it’s not small number for sure), which including 70 million in the United States, with over 500,000 new people joining each and every day, and over 120 million logon every day. Yet, millions more will join this incredible platform in the coming months and years, and the vast majority will be seeking to use it.
Facebook primarily is for business purposes, with more than 250 million active users, and predicted to be 500 million by 2011, not only your friends on Facebook, so your prospects, your customers, your JV partners and, of course, your competitors. You need to be on too!
Did you see it? Did you see where the markets are and which part of your marketing strategies shall modify, reinvent or adjust?
Think back to the old days, when I was a child, the town I was living had only one general store, and the store owner knew everyone, we all trusted him and knew what we were getting. As time pass by, we enter to the industrial age, and efficiency trumped personalization. We didn’t mind where we bought stuff from, as long as goods were cheap.
Now, that mentality has changed again, as consumers, we are once again reverting to a need for personalization from businesses large and small. The things reach to a point that as consumers, we want to know the store owner’s name, we want to find out whether he can be trusted or not, we login to the internet and use our ability to find anything we want.
In this new era of social media change and modern marketing trend, companies are asked to be increasingly transparent and personal. It is the same things apply to small business, owners of the small business must look beyond their want, instead of focus on their core customers, they must think of how to grow their firm into corporations. This goal can be achieved only after your businesses grow, for that, you need to find new customers and grow your customer’s database in a consistent way.
Thanks to the Facebook and some of other social media networks, now you’re able to foster these relationships easily and quickly, which allows a whole new type of communication to take place that has previously been unknown to most businesses. You can follow through on the opportunity to forge more genuine and direct connections with your customers.
Facebook members are open to connecting. You can easily begin a dialog with highly successful, even famous people who were previously otherwise unreachable.
On the other words, we are now in the age of open communication, engaged dialogue and transparency, so for business owners, your business needs to adapt to the new culture to build personal relationships with your customers, pay attention to them, talk to them, communicate and interact with them etc, otherwise they will turn to your competitors.
By engaging in conversations with your prospects and customers, you can better adapt your marketing and business services to meet their needs. By consistently and congruently showing up, posting relevant information, and being a thought leader, you can increase visibility and credibility as the expert in your area.
Facebook is useful for almost every type of business – cafes, retail stores, and even professional services etc can build their online reputation and increase trust.
Thus, to capitalize on this new form of marketing, if you haven’t done so, does it now – make your business more accessible, more personable, increase referrals, and maintain long term connections. Facebook can be a powerful tool to help your business achieve it.