I think any numbers around social media are interesting, for marketers, that is.
Speaking of social media, Wikipedia has a good definition of Social Media.
“Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. A few prominent examples of social media applications are Wikipedia (reference), MySpace (social networking), YouTube (video sharing), Second Life (virtual reality), Digg (news sharing), Flickr (photo sharing) and Miniclip (game sharing). These sites typically use technologies such as blogs, message boards, podcasts, wikis, and vlogs to allow users to interact.”
A day ago, Experian® Hitwise® announced that:
Facebook accounted for 58.59 percent of all U.S. visits among a custom category of 155 social networking Web sites in September 2009. The 58 percent was the highest among all social networking sites, as U.S. visits to Facebook increased 194 percent in September 2009 compared with September 2008. MySpace received the second-highest market share of U.S. visits for the month, with 30 percent. Here is the full report
You can see from the report that Facebook is kicking some serious social media butt.
By look at above these figures, I was surprised to see that Tagged.com is ahead of Twitter. After visited the site, I learn that there are 80 million users are currently on the tagged site, that is impressive.
In the Social Media Marketing is Part of Your Marketing Mix post, I shared with you some of the social media statistics which shows that is moving up a gear and becoming more mainstream as a business tool.
In the article of Marketing Move Into a New eCosystem, I shared with you how the social network type of new marketing ecosystem can help your company weave a successful strategy from different forms of media and digital world, together with the demographics trend.
In the Hitwise report, the statistics of demographic breakdown of visitors to MySpace and Facebook is also clearly layout. You can see from below this table, the use of Facebook has increased significantly with the 55 plus crowd.
From above these figures you can see – integrate social media marketing to your entire marketing mix is really important. If you are selling products or services or just publishing content for ad revenue, social media marketing is a potent method that will make your site profitable over time.
On the other hand, if you are one of those who ignore the efficiency of social media, you may fall into three categories;
* The ones who don’t know much or anything about social media
* The ones who are interested but don’t know how to use it, and
* Those who don’t believe in the value that a social media strategy can bring to any site or business
If that is the case, then you really should learn. As we move forward with the great social media experiment, exploring social media as a marketing channel for your website or business is essential in today’s business environment.