I find this new research for women at NBCU is interesting, it shows that 75% of women disagree with that statement “men are more comfortable with tech than women,” and they have the online presence to prove it.
The survey shows that women have more brand friends and social friends on the social networking sites. “They check their profiles four or more times each day and spend 3.3 hours online daily for non-work related activities.”
They also found that the internet was extremely important to both sexes – women and men.
Besides that, here are the other finding results:
• Proliferation of flash sales: 87% of women prefer a one-day deep discount to a moderate weeklong sale.
• Privacy: An overwhelming 91% of respondents would give their email for a discount, 50% are willing to give their phone number, and 25% would share their GPS location.
• Word-of-mouth: A significant 71% get their recommendations from online friends, as opposed to review websites.
• Customer Service: 61% of women say they expect to hear back from brands within a day or less, while 38% of women expect brands to update their profile page daily, which is as frequently as they update their own.
Melissa Lavigne-Delville, VP of Trends and Strategic Insights, Integrated Media at NBCUniversal says,
“Three-quarters of the female population is online and their increasingly passionate and widespread consumption of digital is shaping this ever-evolving space. As this growing number of digitally-dependent women alters the landscape in unexpected ways, marketers need to react in real-time – super-serving her with highly curated and relevant content, products and information.”
Mobile phone is the number one device that women cannot live without, but take a look at the gaming numbers:
Owns a gaming app: 75% Women, 67% Men
Owns a Wii: 44% Women, 41% Men
So what those information means to you?
If you are work with a tech product, and working in your marketing plan, using social media or mobile marketing to roll out the campaigns, you might want to consider to design a specifically one to suit the needs of this segment to boost sales.