Facebook has built the next generation of the communication network. It is really moving forward with video! Here are the four recent Facebook updates. You might want to get ready for the big time.
To make video ads easier to create and possible to watch on every device and connection speed, Facebook launched the slideshow, a new type of lightweight video ad created from a series of still images. The slideshow is easy for advertisers to use and engaging with their audiences.
With this new launch, Facebook allows you to upload 3-7 images (or choose from Facebook’s stock image library) and create a slideshow of 5-15 seconds. This length is ideal for advertising on both Facebook and Instagram.
The slideshow feature is rolling out to both Ads Manager and Power Editor over the coming weeks. See the official announcement here
This is a fabulous new tool! It will really help busy small businesses who struggle to find the time and resources to produce video content and compete in the news feed.
In addition, Facebook also offers a free webinar on Nov 18 at 9 am PT to help users learn more about the new Slideshow feature. You can Sign up here
2. VIDEO NEWS FEED
This new feature will be coming soon to mobile!
Facebook plans to replace the ‘Messenger’ icon at the foot of the native Facebook mobile app with ‘Videos’, see this post for more info on updated video experiences.
This is a very clever new app by Instagram that creates 4-second videos. It’s a fun and fast way to create HD mini video that plays forward and back. Like a GIF. But not a GIF.
See this video demo I created showcasing of this new Boomerang feature.
4. ANIMATED GIFS
This new feature now supported on fan pages (as well as profiles).
To use this feature, you don’t need to upload the file to Facebook because its GIFs work only by sharing a link to third-party sources — Giphy or Imgur. For instance. GIF files uploaded to Facebook will appear as static photos. So post the link to the GIF that hosted on a third party site.
You can find more info on this Marketing Land post