After waiting for long time, finally Google+ is rolling out pages for businesses and brands. It is now allowing businesses and brands to use their social networking service to create official Google+ Pages, where you can talk with fans, start video chat hangouts and share content.
On its Blog Post, there are lots of detail information about how Google+ Pages will allow business to connect with the people who love them on a deeply meaningful level.
For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you’ll soon find the super fans and loyal customers that want to say hello.
Here is the link for your business and brands to join the community https://plus.google.com/pages/create. Give it a try, the doors are now open to the world.
According to Google, at this moment, there are only a few live Pages, big brands on Google+, such as Toyota, H&M, Pepsi, Train, Macy’s and WWE. Also The Muppets, preparing for their holiday movie launch etc.
The opening list is a nice mix, sports teams, bands and news magazine – something for everyone.
Since there are people search on Google billions of times a day, so to make finding Google+ Pages easier than ever, Google has added a direct connect element from Google Search to help people transform their queries into meaningful connections. All you need to do is type a plus sign [+] then the name of the business or brand. For example, type +Pepsi, it will take you straight to Pepsi’s new Google+ Page. And if you want, Google will add them to your circles.
Superficially, Pages look just like Profiles, but there are differences.
For example, Pages can’t add people to circles until the person they want to add has added them first or mentioned them. Pages have a +1 button, but no games. Pages also don’t get notifications via email, text or the Google bar.
According to the BBC – organisations will not be charged to use the scheme and Google says it will not put adverts on their pages.
This makes Pages easy for companies to experiment with. And the URLs for all Pages are made up of numbers, not the name of the business. This move should stop any sort of gold rush to claim vanity URLs, it can also make sure that those businesses who set up Pages are there to interact, not just stake a claim or cybersquat a particular name.
However, from a practical point of view, businesses will have to be careful who creates their Page, as explained by SearchEngineLand:
At first, whoever creates the page initially will also be the page administrator. No one else will be able to admin that page after them, at first. Nor can that page be transferred to someone else.
Multiple administrator support is promised in the near future, but until it arrives, it seems important that if your company has a social media manager, that person should be the one to create the account.
You might think it is a small point, but if you look at it from a day-to-day operations point of view, not having multiple admins and not being able to transfer ownership is quite a big omission. Because after all, it is not unheard of for people to change jobs and you don’t want your ex-social media manager taking exclusive access your Google+ Page with them.
Google+ team earlier said that they are planning to roll out more integrations to some of Google products for the pages soon, so I think we should expect maps, documents, analytics and many more which will be the ace for Google+. Once Google+ Pages fully implemented, I’ll be spending a lot more time in their playground and a lot less time visiting my old friend Facebook.