Thursday, September 9, 2010

GoSecure Protect Your Privacy and Let You Staying Secure Online


Written by Ann Liu

In today’s increas­ingly com­mu­nica­tive world, busi­nesses face a dilemma. They have to find ways to be more engag­ing and com­mu­ni­cate more directly to their cus­tomers and the pub­lic, while retain­ing close con­trol of sen­si­tive information.

Before I going fur­ther, I would like you watch below this video first, after that, con­tin­u­ing read this arti­cle till fin­ish and then you will know why I ask you watch it first. The inspi­ra­tion of cre­ate this video is come from after I read the arti­cle that posted on GoSecure’s blog.


As you know, the most con­ve­nient way for both orga­ni­za­tions and their cus­tomers to share infor­ma­tion has been through blogs. Just by look at around cyber world, you can see it’s hard to find a major cor­po­ra­tion that doesn’t have a host of blogs on dif­fer­ent sub­jects. The aim­ing that they use blog­ging is intend to get more rel­e­vant con­tent about their prod­ucts or ser­vices out to the mar­ket­place faster and more effectively.

Because of the pop­u­lar­ity of blogs, web-based social net­works, such as LinkedIn, Face­book and Twit­ter are wav­ing in. To let your con­tent dis­trib­ute to the entire inter­net fast, the devel­op­ers are start to develop those appli­ca­tions that allows you to link up your blog post with other social media net­work sites.

For instance, you linked your LinkedIn account to your Face­book account to Twit­ter and beyond, any­thing you post to any one of the ser­vices will imme­di­ately be fed­er­ated or syn­di­cated to the others.

Accord­ing to Nielsen Online’s March arti­cle Social Networking’s New Global Foot­print, time spent in “mem­ber com­mu­ni­ties” accounts for one of every eleven min­utes online.

And the study of Pew Inter­net & Amer­i­can Life study stats that One in five inter­net users are now on Twit­ter or another sta­tus update ser­vice. Some 19% of inter­net users now say they use Twit­ter or another ser­vice to share updates about them­selves, or to see updates about oth­ers. This inter­ac­tive mar­ket­ing method looks like great way for orga­ni­za­tion toward their online mar­ket­ing effort.

How­ever, the dis­tinc­tion that used to exist between blog post­ing and updat­ing your sta­tus on LinkedIn is fad­ing. Each sta­tus update to your Twit­ter account becomes the lat­est entry in a rolling blog of your life.

For the most part, the inter­con­nected aspect of social net­work­ing is a ben­e­fit (who wants to update 20 net­works with their lat­est sta­tus?), but if it is in the hands of the care­less, then you will face the danger.

For exam­ple, if you use social net­work­ing sites purely for busi­ness pur­pose, but in your busi­ness social net­work, there some peo­ple use it as per­sonal base, once they update their sta­tus, the notes will get quickly exchanged from a net­work that intended for per­sonal use to your busi­ness social net­work, this mix of the groups could cause problems.

“Friends” that you once had at com­pany A might now work­ing for your com­peti­tor at com­pany B. When the rela­tion­ships you have in your online com­mu­ni­ties get tan­gled you need to exer­cise cau­tion in what you share or the con­se­quences might hurt your com­pany and/or your career.

Social Media’s rise in pop­u­lar­ity has cre­ated some very real prob­lems for the Inter­net and its users. Social net­works like Face­book and Twit­ter have seem­ingly opened the flood­gates to secu­rity trou­bles, and over the past few weeks, this has been accen­tu­ated by a num­ber of issues and stud­ies. Like recent FBI warns of social net­work­ing fraud, mal­ware esca­la­tion .

Based on a study from Rus­sell Herder and Ethos Busi­ness Law, time on social net­work­ing sites has increased by 73% in the past year. With­out even tak­ing secu­rity into con­sid­er­a­tion, 51% of exec­u­tives sur­veyed said they fear social media could reduce employee pro­duc­tiv­ity, while 49% said that using social media could dam­age a company’s reputation.

Another study recently released by CMO Coun­cil and AVG. It indi­cates that most social net­work users fail to per­form the fol­low­ing basic secu­rity mea­sures on a reg­u­lar basis:

- Chang­ing pass­words (64% infre­quently or never)

- Adjust­ing pri­vacy set­tings (57% infre­quently or never)

- Inform­ing their social net­work admin­is­tra­tor (90% infre­quently or never)

- 21% accept con­tact offer­ings from mem­bers they don’t recognize

- Over half let acquain­tances or room­mates access social net­works on their machines

- 64% click on links offered by com­mu­nity mem­bers or contacts

- 26% share files within social networks

- Nearly 20% have expe­ri­enced iden­tity theft

- 47% have been vic­tims of mal­ware infections

- 55% have seen phish­ing attacks

It wouldn’t be fair to say that the social net­works have ignored secu­rity issues. No, they haven’t. Twit­ter recently began try­ing to block links to mali­cious sites when users try to post them. Face­book has spent some time try­ing to improve the process of help­ing users gain back their hacked accounts. But the threats are still out there, and they seem to be increas­ing much more rapidly than they’re being elim­i­nated. As long as threats remain so preva­lent, so will reluc­tance, which goes for busi­nesses and indi­vid­u­als alike.

By say­ing that, after you watched above video and fin­ished read­ing this arti­cle, I sug­gest you go right way to GoSe­cure and get an account for yourself.

To gain bet­ter under­stand­ing in terms of how GoSecure’s pri­vate social net­work por­tal could help you in defend­ing your­self, pro­tect your pri­vacy and stay secure online. And at the same time to net­work­ing, media, photo shar­ing, social­iz­ing, blog­ging, keep in touch, knowl­edge shar­ing with oth­ers, like your fam­ily mem­bers, friends, col­leagues or busi­ness asso­ciates etc in a pri­vate way, you can find the answer and more detail infor­ma­tion in the arti­cle Your Own Secure and Pri­vate Social Net­work.

Yes, Social Media adop­tion con­tin­ues to grow rapidly, but there are many still out there that do not see the point, at least at the price of security.

The world is chang­ing, rec­og­nize what you are doing in the social media and be smart about it.

If you enjoyed this post, please con­sider leav­ing a com­ment or sub­scrib­ing to the RSS feed to have future arti­cles deliv­ered to your feed reader.

About the Author

About Ann Liu
Ann Liu is a certified professional Internet marketer, author, infopreneur, e-marketing consultant. She is also a passionate blogger. Signup her newsletter or RSS feed to receive her latest news, tips and articles at MarketingbyAnn.com. You can follow her on Twitter and Facebook too. If you enjoy this above article and want to use it on your own website, you are welcome to use it, ONLY if the Author's Resource Boxes is included. Thank You!


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