With limited budgets, the corporate Social Strategist faces a spending dilemma. In 2010, the average annual social business budget at enterprise – class corporations was a mere $833,000 – a sliver of overall corporate spending. Yet, Social Strategists are confronted withcompounding demands, both from vocal customers and internal stakeholders. SocialStrategists, or buyers of social business, need a roadmap to help guide their spending decisions. Buyers should seek spending benchmarks to guide their own social business investments.
To help with it, now, Altimeter Group is publishing spending and deal size averages based on social business maturity for corporations to finally benchmark and cross-check their own spending efforts, see below this report in the slideshow. It is an excellent report and great presentation, find time read it.