It is unquestionably and it is clear that social media is/will change everything, it will continue to impact to different business industries. I’ve already seen the effect of new channels that deliver insight, research and advice, continuously and in small bits.
The revolution in the social media is becoming mainstream. 2010 is proving to be different yet again. The numbers of business and IT professionals embracing technologies like Twitter for business and social purposes are growing dramatically.
The rise of the new social media has spotlighted some dramatic differences among analysts. It is clearly that social technologies has a big impact to the analyst industry. Still, there are analysts who still take notes on paper or ones recording key thoughts in a document. There are those who are actually writing a research note or blog in real time that will go directly into research operations and quickly be processed or directly posted on the Internet. And then there are those who go the next step to complement these efforts by tweeting.
Many people tweet both personally and within their business or professional context. The blending of business and personal can help provide insight, but that needs to be balanced with a sense of what it’s appropriate or useful to communicate to the broader audience that follows you for your business opinion and perspectives.
This social media movement will be one of the transforming elements of our time. It is one that will move newer, and in most cases newer generations of, industry analysts away from the larger, more conservative and rigid analyst firms.
Below this webinar is conducted by the Altimeter Group, a round-table discussed about how social technologies impact to the analyst industry, if you are work as an analyst or analyst relations professionals. You will want to spend bit of your time and listen to this recording, it worth it.
* Analysts can use these tools to listen in and identify research efforts. They can also use it for primarily qualitative research.
* Analysts can go direct to the product managers, and in some cases bypassing AR professionals.
* Can develop personal networks, career brands, that carry with them further than reports under an umbrella brand.
* Analysts finally realize they are also media in addition to their traditional roles.