Since Twitter and Facebook etc social applications hit on the net, they help individuals made it easier to share information and connect with family, friends and experts. It also drive the enterprise to create its own social applications that fit within a secure environment.
Large ecosystems of companies that emerged to build services to complement these applications and websites has generating billions in venture capital, advertising and subscription revenue. As these services became a staple of the consumer Web, enterprise software vendors built secure applications that mirrored the social dynamics of these technologies, making it easier for employees to share knowledge and expertise, and connect with colleagues.
To understand it better, spend some of your time and read this report, it explores how social technologies in the enterprise is now evolving into a new “social layer” that allows people to access information from a variety of enterprise applications and colleagues across organizational silos. It discusses how microblogging, wikis and other social technologies are used by employees to serve customers better and drive new business opportunities.
Social applications such as wikis, blogs and microblogging, which make it easy to create and share content, help break down knowledge silos caused by people and organizational charts. But the issue of system-based silos remains a big one that must be solved by IT and business leaders together. If not done it right, employees across the enterprise could miss out on valuable information that resides in another system across their company, which could help them do their jobs better.
A social layer enables employees to access information from a variety of enterprise applications and colleagues across organizational silos. In an open yet secure environment built on microblogging and activity streams, employees discuss, collaborate and take action on the real-time information being pumped into the social layer to serve customers better and drive new business opportunities.
The report also shows how companies can build an enterprise architecture that surfaces key events from traditional systems of record inside of social applications, so that employees across the enterprise can use that information to have open discussions and to collaborate and take action to improve their core business processes.
Moreover, it further explores the role of the open web and the importance of web services and applications to talk with one other easily and securely. It emphasized that to bring the open web behind the firewall to make the social layer real, enterprise IT must embrace a Web-oriented architecture that makes use of open REST APIs, dynamic scripting languages and more cloud-friendly deployment models. By doing that, enterprise IT has the opportunity to break down information silos that have prevented employees from a valuable trove of information that was once reserved for the few people who had access to complex, department-specific apps.
Social technologies represent the opportunity to surface those in one unified stream, making business processes more flexible, giving the modern employee greater context and awareness of the key forces driving their business. With real-time access to relevant events being carried out by these key business systems and colleagues across the enterprise, employees can pursue new business opportunities faster than their competitors, while serving customers more efficiently than ever before.
The open web has allowed services like Facebook to flourish by simply adhering to the HTTP protocol. The report demonstrates how enterprises can embrace a similar architecture to build their own social layer.