Nowadays, anyone can create a web page that describes you inaccurately, or criticizes your organization, or your performance at a company.
Virtually, anybody can become a ‘publisher’ by using a personal website, a blog or any one of a dozen major social media sites to broadcast their opinions to the world.
Just like you, your business has a online reputation to worry about as well, and maintaining it takes work.
For all types of companies – from hip startup to old-school enterprise, paying attention to online feedback is incredibly important.
More than 92 percent of adult consumers will look-up a review online before paying for a product or service, and one wisp of negative commentary can have big repercussions.
And companies can be hit hard by competitors, former employees, rejected job applicants and disgruntled current employees.
As Ben Franklin once said “It takes many good deeds to build a good reputation, and only one bad one to lose it.” Your company’s reputation means everything.
Since the Internet is a free place for everyone, people can publish whatever kind of content they want. Because of this, it is very hard for you to remove negative content that posted by third-parties, thus, you want to make sure the best possible information about your company is through online searches – it requires your website to have solid search engine optimization (SEO), online profiles, as well as press releases.
Be mindful about what content your company puts online, and monitoring what other people say about your business are also very important.
Having a consistent, well thought-out blog posts and a smart social media strategy will help your company towards build up a good online reputation.
Train your people, sharp their skills and knowledge and set high standards for internal communication also an important work to do.
Courtesy of KBSD Digital Agency