SEO copywriting has traditionally been about optimizing web page copy by targeting keyword phrases in certain frequencies and densities. Modern SEO is all about crafting content so compelling that other people want to promote it by linking to it or sharing it, which increases your trust and authority and helps the pages you want to rank well for certain keywords.
So when boiled down to the fundamentals, it is about 3 things:
Keywords is a means to an end based on user behavior and just as no two people think alike, no two people search alike (which is a good thing if you play into that diversity). If you choose the wrong keywords, something horrible happens, nothing.
If you are interested in ranking higher in the search engines for your content, you should download this completely free report (there’s no registration needed and no obligation to do anything to get it) from Scribe. It’s called How to Create Compelling Content that Ranks Well in Search Engines..
The report is written by Brian Clark of CopyBlogger. I grabbed mine, read it and find it is amazing – clear, short and straight to the points, good refresh. This report is one of the most comprehensive guides to the SEO copywriting process I’ve seen given away by anyone.
This free 28-page report provides you a step-by-step strategy for creating content that scores links, is highly readable and engaging, and ranks well in search engines. You’ll discover all of this just for starters:
- Why SEO Copywriting Still Matters
- How Search Engines Work
- Why You Have to Spoon Feed Search Engines
- The 5 Essential Elements of Keyword Research
- How to Create Cornerstone Content that Google Loves
- Five Link Building Strategies That Work
- Five Areas to Focus On for Effective SEO Copywriting
- Why Writing for People Works for Search Engines
- How to Make SEO Copywriting Simple
Seriously, there is simply no reason to not go grab this report, and just a little hint for you. As usual – Brian’s work is both helpful but also easy to digest. If you’re new to or still getting your head around SEO (or even if you need some new inspiration), so make sure to read to the end of the report. You don’t want to miss any of the details in this one.