For small businesses, having a Facebook page is essential, and it is a great tool for reaching out to customers and getting direct feedback. To get started, you will need to get a picture and some basic information up, and you will need to do a bit more work in order to make it the best Facebook page for your customers to go to click that Like.
1. Remember That Friday Is Picture Day
Small business Facebook posts that come with a picture will got clicked 54% more than posts that are text only. And even with the popularity of video, pictures are still got clicked on 22% more than their counterparts. Also, posting them before noon will give you a 65% better chance of being clicked, rather than waiting until after 12:00 p.m. Generally, the worst days of the week of publish status updates are Saturday and Sunday, according to study.
2. Talk About Them, Not You!
Nobody goes to a business’s Facebook page to hear all about how great the business is, their complete history, and the training courses their staff attend. These things are great and may have a place somewhere on your page; but this kind of content should not appear all the time. Customers and your fans want to hear about themselves – how you can help them, if you have information that is interesting to them. If not, they’re going to find another company’s page that does. Always remember to think about what your customer and fans want to hear, rather than what you want to tell them.
3. Old Is Out, New Is Neat
If you are still talking about those “new” website upgrades you made in 2009, your customers will lost the interest. Or if you keep rehashing old industry news, they will get bored of hearing the same thing again and again. Instead, look for new products that you can talk about (but not all the time,) and actual news that is happening – right now – in your industry. That will keep people coming back, and people liking your page so that they too, can keep in the know.
4. Personality Wins, Every Time
If it is a choice between your page, which is filled with facts, statistics, and links with little description as to what they are, and a page that actually interacts with its visitors, replies to comments, and addresses questions and concerns, for sure they are going to go to the latter every time. Make sure that you are not only interacting with your visitors, but that you are doing so in a way that is actually human and actually shows who you and your company are.
5. It’s Still About Page Ranking
Don’t think that Facebook doesn’t generate top results and page ranking as Google – it generates great results! Some experts even say that in five years, more people will be “Facebooking” to find information rather than “Googling” it. Either way, because you have that potential to get such high search results, it is important that you use keywords in your status updates, on your wall, in your information section, and anywhere else you can.
6. Use A Profile Picture – And A Cover Picture
As of March 2012, Facebook is changing over to the much talked about Timeline format. With this new style, you can have both a profile picture, which is much smaller than before, and a cover picture, which is much bigger than before. The best news in all of it is that it gives you a chance to give people two images of your company and brand when they visit, and not just one. Make sure you always take advantage of these features, and that you change them regularly.
7. It’s Okay To Be Vain
At least in the way of your Facebook page’s URL. When you first create your page, you’ll be given a somewhat long and awkward URL link – hard to remember, and hard to promote. Till you get 25 Likes, after that, you’ll be able to go into your profile, into your username page, and change the URL of your page to what’s called a “vanity URL.”