According to a study published at the end of January 2010, Nielsen observed the online social activity of consumers around the world and discovered an 82% increase in time spent on social networking sites in December 2009. On average, users spent more than five and a half hours on popular networks such as Facebook and Twitter in December 2009. In December 2008, users clocked just over three hours on social networking sites.
It is true that social media has democratized influence, it forever change the way that businesses communicate with customers and the way customers affect the decisions of their peers through different platforms.
However, use the tools does not guarantee that people will listen. Engagement is playing the game, which shaped by the interpretation of its intentions. In order for social media to mutually benefit you, your influencers and ultimately customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing, branding, and service efforts no matter which sector and industry you are in.
Recently, the Altimeter Group’s Charlene Li and Jeremiah Owyang presented a webinar toward how to developing a social strategy. This webinar was the second in a three-part series on social media for the enterprise. You can find the first one here.
The actual presentation is embedded below and you can also access the recording at web-strategist.com.
In the presentation, Charlene noted that one of the key goals for any social strategy should be learning, and that social outreach can be a tremendous monitoring tool for listening to and learning from your customers. Hope you can learn lots of things from below this video and use the tips for your social strategy development.