Speaking of personality or character, one person is different from another, each individual human being has his/her own unique one, it is the same when comes to social media world, there are many types of fans in your community.
Many brands these days are using different social media channel to raise the brand awareness, build a loyal following of prospects, customers and potential customers. If you are a brand, you may already noticed that you have a very diverse group of people follow you.
However, are you providing the right types of content for each of your followers and fans?
As a brand, if you can identify the different types of fans and followers who follow your brand, you will be able to connect and engage with each one of them in a more effectively way. You will be able to identify who are the potential customers or prospects and who are not.
Learn about the types of followers, fans on social media and see how you can encourage them to engage with you and share your content is important.