We all know that, we all know we need them, and we all have specific ideas about how to capture them – ethical bribes, free eBooks, special reports, pop-up forms, videos and Internet radio shows etc, no matter which methods you are using, the main objective is about – capture visitor’s attention and get them to your sites and subscribe to your email list. For online business, email subscribers are the lifeblood.
Why are marketers all obsessed with conversions? Why do marketers spend hours poring over their GetResponse or AWeber statistics and why do they dedicate a huge chunk of their time to constant testing the effectiveness of different marketing methods?
higher conversions = a higher ROI = more money in your pocket
But if you want to have a truly fantastic conversion rate, you need to look deeper at the mind of the email subscriber. You need to find out what causes them to hand over their email address to complete strangers. In the other words, you need to evaluate and optimize your landing page properly.
Landing page optimization and testing can have a dramatic impact on your online marketing profitability. Even if you don’t have the staff or resources to do testing, you still can easily evaluate your landing pages for some of the most common conversion killers.
Here are 7 simple landing page fixes that work across a surprisingly wide variety of circumstances and industries:
You should be very clear about your desired conversion action (whether it is a sale, download, form-fill, or simply a click-through to another page). All other clickable links or choices on the page should be eliminated or visually de-emphasized.
Keep Your Promises
Your visitors arrived from somewhere, and an expectation was set before they even landed on your page. This could have been in your pay-per-click ad, a third-party blog posting, or a comparison shopping engine. Make sure that you understand the context from which they arrived. It is critical to align the content of your landing page with their intent and expectations.
Don’t Be Loud
Minimize visual distractions as much as possible. Do not use a wide variety of font styles, colors, and sizes on your page. Remove images and interactive rich-media content unless it directly supports your conversion goal and is a clearly superior way of conveying important information. Bland landing pages are often the best converting ones.
Unless you work for an internationally recognized company, you probably don’t have much brand-strength or credibility with your online audience. You should do everything possible to reduce anxiety for your visitors by using safe shopping seals and other indicators of your trustworthiness. The logos of trade associations, acceptable payment methods, and money-back guarantee seals can all be powerful ways to make your visitors feel that transacting with you will be safe and secure. … Continuing read the entire article here