No matter what business you are in, one of the objectives is to maximize sales for generate greater profits, in the other words, you want to achieve a better conversion rate – an action a user takes on your site that has value to your business.
Typically it means a sale (changing potential visitors into buyers), but it can also be a newsletter sign-up, a download of a file, viewing of a video, or a request for more information.
To achieve these, you need to know your audiences, keep buyer’s psychology in mind, understand their behavior, also need to put efforts into marketing and advertising to bring fresh traffic to your site consistently etc.
As the Internet world change so fast, in the era of engagement, consumers no longer separate marketing between in-store or online experience – it is about the experience.
It is no matter you are making a sale in person or receiving a conversion online, conversion rate is the vote of confident that creates personal relationships. It is about trust, likability, authority and ultimately and influence.
Here are the 7 points that will help you do better in improving conversions, visitor engagement, and subsequently sales.