The rise of social has given another platform on which businesses can interact and build relationships with potential new clients through communicating in a less formal and more engaging way.
Tim, Social Media Executive states: “Social is still really new in the grand scheme of things, and is evolving all the time. We know from experience what techniques are more likely to work for SMEs and which ones could be harmful to their brand image. With more than 900 million users on Facebook, approximately 360 million users on Twitter, and at least 161 million LinkedIn accounts, these growing networks can be targeted for business leads and sales with the correct strategy. However, without an effective strategy and an understanding of their customer’s online behaviour, it could be a waste of valuable business hours.”
I agreed with what he said. When it comes to social media success, there are numerous metrics, goals, and forms of measurement that any marketer should consider. You can focus on actions people take – liking a post, commenting on an article, retweeting you. Also, you can monitor growth of connections over time, and relate growth to participation, advertising, or use of software. Additionally (and most logically), you can measure increase to bottom line numbers, such as direct sales, newsletter signups, or downloads to increase the engagement.
The infographic below covers how to interact and increase brand engagement within the three main social platforms. If you are new to this arena, you can use the tips found in this infographic to improve your social media campaign.