How to Leverage Your eMarketing Effort in 2010

The world of busi­ness is a world of com­pe­ti­tion; almost every busi­ness wants to find ways to go beyond the strat­egy and left their competitor’s way behind from them.

As we enter to the New Year 2010, beside those cel­e­bra­tions, as an entre­pre­neur, a busi­ness owner, a divi­sion man­ager, a boss, a team leader, or a head of the firm, the respon­si­bil­ity for the suc­cess of your orga­ni­za­tion falls on your shoul­ders. Beside hired those highly skilled employ­ees who are your most essen­tial assets and are fun­da­men­tal to the prof­itabil­ity and via­bil­ity of your com­pany, mar­ket­ing and sales, finance and account­ing, cus­tomer ser­vice etc also need you huge attention.

In addi­tion to under­tak­ing an annual, or bet­ter yet, a semi-annual review of your orga­ni­za­tion devel­op­ment progress, exists strat­egy eval­u­a­tion and busi­ness per­for­mance audit­ing etc. Have you seri­ously look into the mar­ket in year 2010? Have you ever thought (if you haven’t) to start to imple­ment some of the online mar­ket­ing strate­gies to mar­ket your prod­ucts or ser­vice, to com­mu­ni­cate bet­ter with your mar­ket and poten­tial cus­tomers? Have you ever thought of how to strengthen the rela­tion­ship with your exist­ing cus­tomers, build bet­ter rela­tion­ship and engage con­ver­sa­tion effi­ciently with your new, prospects and poten­tial customers?

Since each com­pany is dif­fer­ent, there is no right or wrong answers toward which online mar­ket­ing strat­egy should adopt. For in case if you haven’t do so, video and social media mar­ket­ing are the two online mar­ket­ing meth­ods to use, you should inte­grate them into your mar­ket­ing mixed portfolio.

Accord­ing the study, online search will get more social, such as get real-time con­tent in results, like Twit­ter Posts, adding infor­ma­tion from social net­work friends to results, and using col­lec­tive infor­ma­tion from other web users to hone search relevance.

In today’s social realm, real time con­tent, word of mouth trav­els far and above the vin­tage phys­i­cal con­ver­sa­tion, and it can truly influ­ence users across the globe. Retailer sec­tor, for exam­ple, will become more seri­ous about try­ing to mea­sure social media’s impact on their sales or brand loy­alty in year 2010.

Speak­ing of how to effi­ciently use the power of social media to lever­age your mar­ket­ing effort, in his recent arti­cle, Greg listed down 12 points to guide you on how to cre­ate a bet­ter social media pres­ence in 2010! He gives advices such as spend­ing more of tra­di­tional ad bud­get improve­ment of cus­tomer ser­vice, to train­ing and edu­cat­ing of works, among oth­ers etc.

…. there is a lack of social media strat­egy and they are engag­ing because they think they have to. Sit down and put together a list of goals then work to find a strat­egy that will work to accom­plish them. Don’t just Tweet because you saw it on CNN, don’t make a Face­book page because your com­peti­tor did. Come up with a list of goals and a strat­egy to achieve them. Tac­tics and strate­gies are cru­cial in social media, as Sun Tzu elo­quently stated: “Strat­egy with­out tac­tics is the slow­est route to vic­tory. Tac­tics with­out strat­egy is the noise before defeat.” … con­tin­u­ing read full arti­cle 12 Social Media New Year Res­o­lu­tions for 2010

The right pro­ce­dures will make your busi­ness run more effi­ciently. If you need help in regard­ing to social media mar­ket­ing, tweet­ing, blog­ging and other related online mar­ket­ing strate­gies, please con­tact us.

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