If you are a small business owner, one of the ways to grow your business success is to pay Google for every click to your website.
However, when think about how competitive and expensive paid search becomes, you rather working hard and optimizing your organic search and refining your SEO craft.
Get your small business off the ground and let your website or blog be seen in the search results, it is not that difficult.
Here are the few things you can do:
Mobile Responsive Website
First thing first, starts with the framework of the website itself and making sure that it’s mobile-responsive.
A mobile responsive website scales to fit any devices a user is using – a desktop computer, laptop, tablet, or mobile phone.
In the spring of this year, Google launched it Mobilegeddon algorithm update.
This update means if your website didn’t provide a great mobile user experience for the searchers, from the organic rankings perspective say, Google will move your site down on the search results.
Focus and Optimize Your Content
To grow your business success, content is still the king.
No matter it is blog posts, white papers, case studies, videos, podcast or infographic, as long as they can educate the searchers and they are informative, Google likes it.
Because of Google’s algorithms and updates, whatever the content you put on your website, it has to be quality focused, this helps your site’s organic ranking.
Focus on the Local Search
Set up your Google+ profile and start from there.
When you set up your profile, make sure that your address is correct and it is verified. You can get it done either via postcard or phone call from Google to ensure that your business is eligible to be shown in the Google map and local search results.
Below are some more SEO tactics that you can use to help you grow your small business success before the year end.
Via: Web Mag