If you have been blogging for a while, if you’ve ever written a blog post, you know blogging is not easy, it’s hard to craft a post people will read.
Blogging is not about writing it and it will be read by others. Your blog was written for a reason, it’s really up to you to make it easy for readers to act and make your post a success.
According to Salesforce Canada, “your traffic can vary by as much as 500% based on your headline”
Your Blog Headline Matters
Readers tend to only absorb the first 3 and the last 3 words of a title, thus before you start to write a blog post, the first thing you needed to do is to come up with the best headline ever.
Once the reader has been drawn in by your headline, they will read the introduction to see if they really want to spend their time to read the entire article.
There’s a science to writing the title of your post, so don’t ignore the best practices.
Keep Your Main Content Text Short and Sweet
Readers want to know what a post is about and most readers will only read 28% of the words on a page during the average page visit. An article of 1600 words is considered a good length and takes about 7 minutes to read (you have to read really fast).
To make your content easy to read, break up the text as much as you can with things such as lists. To do that, here are the 6 things to include:
- Bullet points
- Pull quotes
And don’t forget to break up blocks of text with visuals, which are more memorable and keep the reader interested.
Here is the full infographic from Salesforce Canada, follow the tips and it will help you put together a share-worthy post.