On the Internet, social media sites are some of the most heavily visited and used sites.
According to recent studies, it spends is continuing on the rise this year.
Companies have heard the buzzwords and are looking to social media to establish credibility, authority and prominence on the Web through online advertising, blogging, social networks, social news sites, Twitter, and the whole social realm.
Social media has put power in the hands of the consumer, giving everyone a publishing platform to push out their thoughts and feelings to the world at large. This has given great power to word-of-mouth, typically considered the most trustworthy form of marketing.
Users of social media are among the most coveted for advertisers. As more and more proof of the effectiveness of online advertising comes to light, advertisers are beginning to take note.
In recent Nielsen research, it indicates that Southeast Asia consumers are highly influenced by online advertising — much higher than the global average (here is the post about Social Media Usage in the Asia Pacific)
Nearly three-quarters (73%) of SE Asian consumers said they were “highly” or “somewhat” influenced by web site advertisements on social media (compared to 60% globally). That number rises to 80 percent when ads have a social context, such as indicating which of a consumer’s friends have liked or followed the advertised brand.
As consumers in the region become more familiar with social networking platforms, their levels of confidence and sophistication in using social media also increase, value and trust online content as a source of information is what they are looking for.
In addition, online ads that are delivered to consumers based on previous purchases or other web sites visited also resonated with SE Asian consumers, with 74% saying they found this technique “made their lives easier”, compared to just 58% globally. Consumers in Philippines and Vietnam were most receptive to such ads (83% and 82%, respectively), according to Neilsen.