“Web surfers who log into third-party sites with Facebook Connect spend an average of 50% more time on those sites, and view twice as many pages.” according to Gigya‘s research.
Based on the study results, it seems like that users who like to log into sites through using their social network credentials also like to interact with their social graph – for example, posting a comment on their blog that also posts to Facebook.
Gigya also found that Facebook accounts for 62 percent of those social logins, followed by:
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