Infographic – Social Login Increases in Time Spent and Engagement

“Web surfers who log into third-party sites with Facebook Connect spend an average of 50% more time on those sites, and view twice as many pages.” according to Gigya‘s research.

Based on the study results, it seems like that users who like to log into sites through using their social network credentials also like to interact with their social graph – for example, posting a comment on their blog that also posts to Facebook.

Gigya also found that Facebook accounts for 62 percent of those social logins, followed by:

  • Yahoo, 15 percent;
  • Google, 12 percent;
  • Twitter, 10 percent; and
  • LinkedIn, 2 percent.
  • social login and site engagement

    Need help? Have projects to work together? - contact her. Ann is an energized internet marketing professional with enthusiastic, infopreneur & e-marketing consultant. She is also a passionate blogger, into e-commerce, social media, sem & content marketing. Follow her on twitter @imannliu, connect with her on Facebook and Google Google Plus as well.

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