There are hundreds of social media monitoring tools available in the market, they can either make you exciting or confusing. It is often frustrating and confusing to shop for the right software in such a cluttered space.
Community managers, social media managers, consultants and agency professionals alike have many of the same concerns – what are the questions I should ask before purchasing a social media monitoring service? What are the best social media monitoring tools out there? Are there budget-friendly social media monitoring options?
Oneforty and KISSmetrics has published a cool infographic on social media monitoring (see below) – their infographic is based on a survey of 150 social media professionals. It provides a list of popular social media monitoring tools and insights into how marketers use them. The data are useful so check it out, it’s interesting to watch social media monitoring come of age. I think eventually the quality ones that have priced their product right and developed the features that people really want to pay for are going to win.