Not sure how accurate these data are, but the info is interesting, from below this infographic, you can see – 80% of the US population is in Central and Eastern time zones, Saturdays are the best day for posting on Facebook and Tweets at 5pm EST get the most RTs.
It is indeed good to know when is the highest percentage of your audience is eavesdropping on your social networks. However, from what I see, Saturday is a day for mostly fluff, funny videos and etc kind of post.
If you’re offering professional content, I think the best days are still during the week, when professionals are browsing Facebook and Twitter.
Stats like these are interesting, but without more specific information on the types of things being shared, I wonder they may just promote some over-generalized view that may not work best for many people. Plus, many of those infographics over the web are US-based stats only. There are not much data shows the measuring SM activity in Europe and Asia etc. The one I know do something like that is SocialBakers – they track and measure stats for Facebook globally.
I see these stories all the time, but it’s important to know and remember that – you must discover what time is best for your audience of fans, don’t just simply go blindly on these reports. Your target audience matters most – where they are located, what type of jobs they have, what you want them to do, what do they like to do? You don’t want to post while they are playing ball games etc. Just be sure to do the legwork and research, chart it out and along with engagement rates!
Data courtesy of Dan Zarrella (@danzarrella).