Interesting Finding of Use of Online Social Networks

Social is the key­word in “online social net­works.” Users stay in touch with friends and fam­ily, and, to a much lesser extent, stay in touch with busi­ness asso­ciates or dis­cuss other online activities.

Social Net­work­ing is grow­ing. There’s been a lot of con­ver­sa­tion, you hear about it in the media, and most recently the busi­ness press has increased its coverage.

In recent Nielsen study toward test their hypoth­e­sis that “Con­sump­tion of social media decreases email use.” The study result appears that social media use makes peo­ple con­sume email more, not less, par­tic­u­larly for the high­est social media users.

Social media sites like Face­book send mes­sages to your inbox every time some­one com­ments on your post­ing or some­thing you’ve par­tic­i­pated in, and depend­ing on your set­tings, can send updates on almost every activ­ity. Also, it’s per­fectly log­i­cal that as peo­ple make con­nec­tions though social media, they main­tain those con­nec­tions out­side of the spe­cific plat­form and may extend those con­nec­tions to email, a phone con­ver­sa­tion or even in-person meet­ings, con­tin­u­ing the entire arti­cle here

Don’t for­get to read com­ments, there are some inter­est­ing opinions.

In addi­tion, eMar­keter study shows that, among the online activ­i­ties, only e-mail was more pop­u­lar than social net­work­ing. Chat­ting and even Web brows­ing ranked lower.

Post­ing pho­tos was the top social net­work­ing activ­ity, with 81% of respon­dents tak­ing part, fol­lowed by respond­ing to the posts of oth­ers and post­ing their own thoughts or activ­i­ties. One-quarter linked to a com­pany, prod­uct or ser­vice on a social net­work, and, notably, 38% reported click­ing on paid advertisements.

Based on the results of Beres­ford Research’s, over two-thirds of users have posted pho­tos (81%), responded to posts of oth­ers (72%), and updated activ­i­ties or posted thoughts (68%) on net­work­ing sites.

The study found that Face­book and MySpace are the most pop­u­lar online net­work­ing sites, that Face­book and MySpace users have the largest aver­age num­ber of “friends” (138 and 174, respec­tively), and that the typ­i­cal user belongs to two social net­work­ing sites.

Online social net-workers are spend­ing an aver­age of 22 hours weekly on these net­work­ing sites (with the aver­age for women sig­nif­i­cantly higher than for men), and those access­ing these sites from work are spend­ing over 6.6 hours weekly.

Inter­est­ingly, MySpace users are sig­nif­i­cantly more likely to be men, sin­gles and unmar­ried cou­ples than are women and mar­ried couples.

Face­book users spend the most time with their net­work­ing sites (over 15 hours/week on aver­age) while users of busi­ness sites LinkedIn and Plaxo aver­age 2–3 hours weekly.

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