Social is the keyword in “online social networks.” Users stay in touch with friends and family, and, to a much lesser extent, stay in touch with business associates or discuss other online activities.
Social Networking is growing. There’s been a lot of conversation, you hear about it in the media, and most recently the business press has increased its coverage.
In recent Nielsen study toward test their hypothesis that “Consumption of social media decreases email use.” The study result appears that social media use makes people consume email more, not less, particularly for the highest social media users.
Social media sites like Facebook send messages to your inbox every time someone comments on your posting or something you’ve participated in, and depending on your settings, can send updates on almost every activity. Also, it’s perfectly logical that as people make connections though social media, they maintain those connections outside of the specific platform and may extend those connections to email, a phone conversation or even in-person meetings, continuing the entire article here
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In addition, eMarketer study shows that, among the online activities, only e-mail was more popular than social networking. Chatting and even Web browsing ranked lower.
Posting photos was the top social networking activity, with 81% of respondents taking part, followed by responding to the posts of others and posting their own thoughts or activities. One-quarter linked to a company, product or service on a social network, and, notably, 38% reported clicking on paid advertisements.
Based on the results of Beresford Research’s, over two-thirds of users have posted photos (81%), responded to posts of others (72%), and updated activities or posted thoughts (68%) on networking sites.
The study found that Facebook and MySpace are the most popular online networking sites, that Facebook and MySpace users have the largest average number of “friends” (138 and 174, respectively), and that the typical user belongs to two social networking sites.
Online social net-workers are spending an average of 22 hours weekly on these networking sites (with the average for women significantly higher than for men), and those accessing these sites from work are spending over 6.6 hours weekly.
Interestingly, MySpace users are significantly more likely to be men, singles and unmarried couples than are women and married couples.
Facebook users spend the most time with their networking sites (over 15 hours/week on average) while users of business sites LinkedIn and Plaxo average 2-3 hours weekly.