Still remember the day of the initiate Google Panda Update? One of the most important and dominant change to Google’s search results algorithm till date. It hits at the end of February and it took out tons of websites.
“Google Panda is a change to the Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites”, and return higher-quality sites near the top of the search results.” – Wikipedia
It is a change that noticeably impacts 11.8% of Google queries. The Panda update is targets black hat practice of generating low quality content and creating spammy backlink profile to game search engine results.
After the release of Google Panda update, many web owners are scared as their SEO implementations and SERP rankings might go down. Here is a humorous cartoon from Search Enabler in this matter.
According to Google, in the Panda world, quality content does matter. Google was placing an increasing emphasis on ranking quality content. The term quality content is pretty subjective. But Google did publish their guidelines awhile back on building high quality sites.
Content quality is related to the competition, so not all content has to be stellar to rank well. Combine solid link building strategies with good quality content and I’m convinced that your rankings will start to improve.