No, you don’t need to do that, I think you should go where your customers are and where you can deliver an excellent service or experience.
Let’s face the reality, every company or business has its own limitation towards the quality of its service, skills of its people, its own financial status, or lack of money to pay lots of resources, or its products and services requires a certain level of knowledge which is not widely spread etc.
Social media not only changed our daily life, it also changed the way that company market their business, especially towards offer services to the customers.
As we all know that, many people are already on many social media channels, example on the Facebook, Twitter and Google+ etc. But as business owner, do you know what they are expecting? They are expecting a certain level and quality of services from your business.
Based on the difference of each social media channels, people on it also different, their needs, their behavior, ages and preference etc also different. So don’t do the things as other business does, follow the mass, join and go after every ‘new’ social media channels and lost your focus.
What I mean is, if you can’t give at least an identical level and quality of service on the ‘new’ social media channel, you shouldn’t go to that channel. Instead, you should stay at the existing channels that you are on, improve and strengthen the area that you are good at, do the work in a consistence way and make the difference.
Honestly speaking, for any marketing to be effective, you have to reach to your target market, which means you have to go where your customers and your prospects are.
So don’t just create a Twitter account or Facebook page and deliver no or rather bad service, it doesn’t help your business, in some ways, your business might suffer from it because of your inefficiency activities – both of your intangible and tangible cost will rise up fast.
In conclusion, what you really need to do is to make sure your service level and quality are aligned through your social media channels, it is also how you really help your customers.