You’ve heard all the buzz, and your curiosity has been piqued. If yours is among the many small businesses that has taken advantage of everything social media marketing has to offer, then you might find yourself struggling to keep up with new tactics and strategies at times.
You might wish you had more hours in the day to accomplish everything you need to do plus stay on top of all the latest social media marketing trends. What worked two years ago is becoming less effective. So what in the world is social media marketing, and, can your company benefit from it?
What is Social Media Marketing?
In a nutshell, social media marketing is a form of marketing your business via platforms labeled “social media.” Sites like Google Plus, Twitter, Facebook, Foursquare and LinkedIn. You might very well have noticed certain types of businesses using these platforms to create excitement about the products and services they have to offer.
To see the results from marketing on the social media, there are some principles that you need to keep in mind.
Go Real Time
As you know, social media marketing is about publishing in real time, thus, when you marketing things on the social network platform, you should address issues, inquiries and problems in real time. The tactic of publishing in advance sooner or later will disappear. People nowadays want to get information and answers now.
Like a Publisher
People browsing the internet is looking for published content that provides solutions and answers. So you can use online publications, such as podcasts, eBooks, PDFs and video tutorials to get your message out.
Educate – Don’t Sell
Social media is about providing information and solutions to people’s problems. I wouldn’t say it is not about sell, I want to say just don’t sell your stuff in a so obvious way. You can actually do this from your blog, send information updates to Twitter, LinkedIn, Google Plus or Facebook.
Use Multiple Channels
Ask any marketer, no matter it is from niche magazine advertising or email marketing, they will tell you that one channel is never enough nowadays. At the least, you should have a blog, be on YouTube, set up a Twitter account etc because social media channels give you the opportunity to be everywhere 24/7.
Target Your Niche
Fans and tribes find you, and then share you with their community. The new Google+ Circle feature can help you build and target at specific demographics with a certain group of people. To target right audience, you need to do your research first, as well as figure out a plan of action and decide which social media sites can be the best one in helping you achieve your plan. As your social media strategies mature, they will become more effective.
On Twitter, I suggest you should follow people and leaders in your niche. When you tweet, they are likely to retweet you to others who share similar interests.
Entertain – Don’t Market
The current information age looks for excitement not for lecture. When you post the updates on those social site that is entertain, with humor, surprises and competitions, they are likely to be shared.
Text on its own does not work that well nowadays. Thus, you should offer information in a way that satisfies the needs and expectations of different people by provide your content using different media. The older generation prefers email and text, and young people love videos. To get your offer deliver to the hand of right audience, you need to find out what they prefer first.