Each day, people are using different techniques of typography to embellish websites, print materials, social media images and videos.
It is absolutely everywhere – just look at your phone, a billboard, your coffee cup, or even the different styles used in this blog post, disguised differently to accomplish various branding and marketing goals.
Once you’re conscious about the fact that typography is used all around you, you’ll start to recognize the differences between typefaces and why they might have been selected.
What is Typography?
“It is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point size, line length, line spacing (leading), letter spacing (tracking), and adjusting the space within letters pairs (kerning) – Wikipedia”
Here’s an image from ILT showcasing some terms that you should familiarize yourself with:
To get a better grip on all of these, you should spend a few minutes browsing this typographic glossary.
If you know the basics of typography, you will be able to lay out an arrangement of headers, paragraphs, etc. in an attractive and convincing way. Once created through printed materials, it is all about arranging type (letters or characters) in a way that enables learning and recognition.
In the graphic and web design market these days, there are thousands of fonts are circulating, from free to paid, all have their own personalities.
Typography Trends for 2016
Although being inspired is great, you need to know the typography trends for this year.
If you know the trends it will let you know exactly what’ll make your content shine.
The out-of-date font can also make your design and content stand out but in a bad way.
One of the best places to learn about typography online is I Love Typography, a blog dedicated to beautiful type.
Also check out Pinterest galleries, there are full of designs using typefaces in original ways.
Go through below this infographic to learn more about the typography trends for 2016 – from retro and handwritten fonts to mixing and matching typefaces to the roles transitional effects and animation.
Use them correctly in the content could help boost your marketing effectivities.