If you are interested in engagement analytics, you will like Facebook upgrades for the SMBs (small and medium-size businesses) crowd, through the data info, you will be able to see how many impressions your posts get, you will know more about how pictures and videos perform in terms of engagement with your audiences and followers.
SMBs are not like big guys, they do not have the deep pockets as big boys do. Facebook’s newly page analytics will help SMBs turn into real money for the social networking giant as they learn more about how the people who “Like” them act on the site.
Small businesses can now obtain the same Facebook data that the big boys have been analyzing since January. While the Palo Alto, CA-based social site had been offering page analytics only to brands with more than 10,000 likes, all companies are now privy to the same information.
Such data includes the number of impressions each post generates, as well as what percentage of fans either “liked” or otherwise interacted with a post. It also involves monthly active users (MAUs). Page administrators for small businesses will be able to view such information retroactively to June 25, 2010
Page admins can see per post impressions in 2 locations:
1. Interactions portion of your Insights page
2. On the Page wall directly beneath each post
Facebook’s blog post said all unique users that see a brand’s posts will now be counted among a page’s monthly active users. Before, MAUs were only counted if they had “liked” a brand or commented on its wall.
If you would like a little Internet entertainment, you can go to above mentioned Facebook blog post and read the comments, very interesting reading. You won’t see mention of just how great this option is but rather the complaints of many Facebook users in regarding to other services and options, which they would like to see or would like to see FB brought them back.