Internet marketing and the social media industry has been staying insular and incestuous with marketers own opinions for long time already, to give out information to the audience is a good thing, but from time to time, we see things like marketers run around at events and slap each other on the back about how smart they are etc.
There will be much greater things ahead if we can stop feeding off each other and simply get out in the mainstream. Right now, the Internet marketing and social media industries are experiencing stunted growth due to this insular approach to how we do business. It’s time to expand and move beyond the self-imposed boundaries and really see where this thing can go.
Frank Reed, from marketing pilgrim wrote an interesting article and made some good points toward how Internet marketing industry conducts itself and damage its doing in the process. He pointed out that the VAST majority people are not glued to updates about Internet marketing, social media and new tools, but our industry just thinks they are.
Below are some excerpt from his article in which he suggested to make internet marketing and social media better industries that can reaches more than just the cool kids:
Do real research about real people – Our industry is not unlike others in that we sponsor ‘research’ which is really a PR move dressed up as research. It is usually about some level of usage around search engines or Twitter or Facebook and it’s usually conducted by talking to marketers about their views on marketing. Well, honestly, that doesn’t help much. People trying to use social media for their business need to know about how their customers respond and interact, not their favorite marketers.
Have conferences for end users not industry insiders – Whenever I attend or speak at a conference I am amazed and annoyed at just how Internet marketing industry centric these events can be. Many attendees at major conferences are people who do search and social marketing services for others for a living. Rarely is an audience made up of a majority of people who are from the outside trying to learn more.
Stop talking over everyone’s head – We need to stop talking as if everyone understands our language. Most people don’t and they are not real impressed when we make them feel stupid by using buzz words and industry lingo in our conversations. People are hungry to learn about Internet marketing and social media in layman’s terms and our industry as a whole does a bad job of doing just that. We need to slow down and help people where they are and speak to them in real world language, rather than racing them to the next best thing how about we just help them get a strong basic foundation on the Internet? Or is that beneath us?
Get out of the office and talk to someone not in the industry – When we retweet that great ‘find’ from one of the social media glitterati and think we are helping mankind with passing along this information we are simply yelling into our self-created echo chamber and then thinking and acting like we are accomplishing something. We need to stop talking to each other and instead talk to the people who need help in understanding this stuff in terms they can digest and eventually apply. Talk to people who are hungry for knowledge at the end user stage. They need help so give it to them.
Stop the social media PDA’s, please! – If we have to suffer through more public displays of sucking up to industry people who are ‘important’ we will suffocate under our own perceived self-importance. There are plenty people out there with the chops to hang with industry insiders on a skill and knowledge level (and likely even blow their doors off) but they choose to do work for clients instead … Continue read the entire article here