Do you have a strategy for your website? Do you have a strategy for your marketing on the internet?
From my observations, I see a lot of people online that are moving forward without much of a strategy. Or they are stuck using other peoples strategies and don’t develop their own based on their needs and abilities.
One of the things is very important to understand – those that are teaching you things online, or sending your purpose about to help you market your business online are doing what they know or have been successful with themselves, it is not necessarily the path for YOU or the only path you should take.
I use a combination of online marketing strategies (ppc, seo, social media marketing, blogging etc) to market the business instead of just use one type; I strongly agreed with the old saying, “Don’t put all your eggs in one basket.”
I just saw a guy the other day freaking out because Google was wiping out his business. He fell by around 400 visitors to his website per day which crushed his business income.
Why? Because he had all his eggs in the Google basket! He is only using PPC (pay per click) advertising or Google Adwards, which is a wildly popular, fast and really good way for business owners to advertise their business online and drive the traffic to the site. However, Google is the type of animal that can make changes which don’t make sense, have no rhyme or reason.
You may think you have control, but you don’t.
That’s why you must diversify. Have a strategy that takes into account these types of things.
Don’t do just one thing, let me rephrase that – you can do one thing, but you need to make sure that you are covered within that one thing.
For instance if you depend on Google Adwords for 100% of your income, that’s fine. Just make sure that you are not doing just one thing within that. Make sure you are not in one market or only one product or are driving traffic one way.
Things are in a continuous state of change online. You must brace yourself for that change.
So make sure you have a strategy in the place, you aren’t just mesmerized by some opportunity otherwise you lose sight of the big picture.
This is a business not just a way to make some quick cash, it can be, but generally I think most of you want to see the long term results and do not want your business live on the edge. Thus, have some sort of strategies in place for your business that insulates you from the environment is must do things.
By saying that, you should have a short term, medium and long term strategy. Where do you see yourself in 1 month, 6 months and 5 years from now? How are you going to get there, etc?
There are things I do to make money, but at the same time, there are also things I am building now that will blossom in the future or offer long term stability.
You can organize a brain storm section; sit down with your team together, write down some of the goals that you want to achieve, such as what are the objectives you want to reach toward to the products, services, brand etc, and what you want out from your business. After you know what you want and have taken it into consideration the environment, map out how you are going to get there.
If you do this, you will not only find stability over the long term, but you will find peace of mind as well.