No matter which industries you are in, one thing you may already notice – almost every company (small or big) is slow to move into the technological arena, either you ignore it, or race to embrace, or at your own pace adapt into it slowly (recommended!), the fact is that , now, a whole technological ecosystem developing is before our eyes.
The ecosystem I am talking about are these whole new methods of online network marketing, which provide people with everything from enhanced lead generation to high level CRM (Customer Relationship Management).
In today’s competitive environment, it’s no longer about just selling a product or service; it’s about developing a community around your brand and encouraging your customers to interact and join. Measuring an exact ROI is still difficult to quantify, but social media has become an essential marketing tool. Virtually all companies, big or small, have acknowledged the presence of it.
This type of new marketing ecosystem can help your company weave a successful strategy from different forms of media and digital world, it just like in nature — everything is connected to everything else.
What I mean is that, these technological ecosystem are not just communication devices to chat from, they generate leads and help close sales by increasing exposure and developing relationships. They also serve as to improve your website’s organic ranking, as search engines are now sending traffic to your site based on these social networking “traffic sources”.
• Use LinkedIn for professional networking, for business referrals and leads. It is a great network to introduce people to your business. It has a primary demographic of males averaging 41 years of age.
• Use Twitter to notify your clients, customers, or your potential prospects toward your latest business developments; promotions and business initiatives. 35-49 years old is the biggest group in this micro-blogging platform. The twitter service help you stay connected with friends, business associates and more, using 140 characters or less. If you don’t know, or not really clear, or not sure how to tweet, this Why You Need to Tweet and What to Tweet When You are on Twitter could help you.
• Use Facebook to tap into the fountain of youth. You can join in by city; country; workplace; school, etc. They have many different applications for you to use, such as the most popular photos application, which allows you to upload unlimited photos and share them with your friends, colleagues, or family members etc; you can also post free classified ads to those in your network. The fastest growing demographic in the Facebook are 25 years and older.
• Use MySpace to recruit, educate, introduce and boost awareness of your business and industry as a whole. This interactive network is a user-submitted site of friends, groups, videos, musicians, photos, blogs etc. The primary users are 18 years and older.
In addition, as the media environment becomes increasingly complex and rooted in the digital space, the existing marketing agenda and capabilities need to be re-tooled; marketing organizations, agencies and media companies have to change at an unprecedented pace as well.
The impact of new media is changing the way marketers interact, target and distribute their marketing message. For online marketers familiar with the PC environment, the world of mobile cab seems daunting.
Mobile advertising is the other revolutionary way that gives marketers opportunity to reach out to consumers for branding or customer acquisition or customer retention purposes. Even though mobile advertising still in its early stages but studies show that ad agencies big and small are all rushing to develop mobile-based promotional tools – it’s going to be huge and it’s coming fast.
Some stats: 3.3 billion people worldwide have mobile phones. Over 200 million operate phones with text messaging capabilities in North America; over 174 million have phones capable of browsing the web in North America, check out: Mobile Marketer Guide
Whether you are targeting advertisers, media planners and buyers, agency executives, publishers, tele-services pros, carrier officials and service providers, this Classic Guide to Mobile Marketing is chock full of information on how to conceive, execute and analyze mobile ads campaigns.
It is a great read for all type of marketers corporate senior marketing executives.