Comscore recently released data from the comScore MobiLens service about key trends in the U.S. mobile phone industry during the three month average period ending May 2010 compared to the preceding three-month average.
The percentage towards user browsers, accessing of social networking sites and blogs are increased – between 2.3 and 2.6% respectively that in relative to the preceding three-month average, which are good news for bloggers!
Here’s the Mobile Content Usage explanation & chart published by Comscore.
65.2 percent of U.S. mobile subscribers used text messaging on their mobile device in May, up 1.4 percentage points versus the prior three month period, while browsers were used by 31.9 percent of U.S. mobile subscribers (up 2.3 percentage points). Subscribers who used downloaded applications comprised 30.0 percent of the mobile audience, representing an increase of 2.1 percentage points from the previous period. Accessing of social networking sites or blogs also saw significant growth, increasing 2.6 percentage points to 20.8 percent of mobile subscribers.
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
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