More Consumers Use SmartPhone for Internet Access than a Computer

The mobile Internet is today’s main driver of growth in time spent online, consumers are increasingly using their smartphones for Internet access. The rapid consumer adaptation creates opportunities for businesses to engage with consumers. Gaining deep insight into consumer’s usage patterns provides marketers the base and starting point of offering products, services as well as information to satisfy true customer demands.

According to Google Recent Research, more consumers use a mobile phone (feature phone or smartphone) than a computer (desktop or laptop) across all five countries – US, UK, Germany, France and Japan.

The study found that globally, smartphones are on the rise. The UK had the highest concentration with 45%, up 15% from the first half of 2011. The US and France is looking at 38%, Germany is 23% and Japan is the lowest with only 17%.

smartphone internet usage

The other interesting finding is about the demographics of smartphone owners, they are shifting too – more women are using smartphones, particularly in Germany and Japan.

smartphone-demographics1
smartphone-demographics2

The smartphone user growth will continue, and it has been estimated that nearly 150 million consumer in the USA will own a smartphone by year 2015. Marketers, however, are always looking for better ways to gather information about target markets and increase product sales. As you go through above these facts, if you are a marketing decision maker, it is time to look into your e-marketing strategies in more depth level.

Need help? Have projects to work together? - contact her. Ann is an energized internet marketing professional with enthusiastic, infopreneur & e-marketing consultant. She is also a passionate blogger, into e-commerce, social media, sem & content marketing. Follow her on twitter @imannliu, connect with her on Facebook and Google Google Plus as well.

This Blog Runs on the Genesis Framework

Genesis Framework

Genesis empowers you to quickly and easily build incredible websites with WordPress. Whether you're a novice or advanced developer, Genesis provides the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go. It's that simple - start using Genesis now!

Take advantage of the 6 default layout options, comprehensive SEO settings, rock-solid security, flexible theme options, cool custom widgets, custom design hooks, and a huge selection of child themes ("skins") that make your site look the way you want it to. With automatic theme updates and world-class support included, Genesis is the smart choice for your WordPress website or blog.