How would you feel if you knew that your doctor was using WebMD to get information for your treatment? Will you surprise to know that? Taking advantage of the search and results method that the Internet can effortlessly give them is more efficiency than read those thick books and many zillion volumes for reference.
The internet is not only become increasingly important for individuals and enterprise, it also important for doctors, physicians for professional purposes, and they have upped the amount of time they spend online for work dramatically since 2002, according to a study done by eMarketer
Doctors turn to the online world for information for just about everything, internet is their first stop for information on health, medicine or prescription drugs and more. Since physicians have become heavy online and mobile users, tapping the internet to research conditions and medications, stay current on industry news and connect with their peers. Thus, if you are a healthcare marketer who target this select group and looking to reach doctors, you should be considering moving your valuable advertising dollars to the online space to the extent that it enables physicians to help their patients and do their jobs efficiently.
Physicians are also embracing social media to share ideas with and learn from their peers, through online communications, they can communicate with patients and other audiences, however, because of reimbursement, accuracy, legal and privacy issues, it remain a thornier issue.