As more discovery solutions are developed, ‘everyday experts’ will gradually surface within specific interest areas and become important advocates in the future.
As Web users increasingly look for content that speaks to their specific tastes, they are placing more value on those with expertise than their existing relationships online. According to a new report from Meebo more than half the people surveyed went to someone they didn’t know when looking for advice on the web.
Here are some of the stats:
* 53% of people said they want to get advice from someone who is knowledgeable about a topic, but whom they don’t know.
* More than a third of the population (38%) turn to anonymous sources for product and service recommendations.
* 41% of people would prefer to connect with “everyday experts” on travel information, where as only 17% would turn to people they already know.
* 43% would turn to unknowns for recipes or cooking-related content, while only 22% would connect with people they know.
* 39% of people would turn to strangers for content recommendations whereas only 28% would look to those with whom they have existing relationships.
I think one of the reasons that people are seeking advice from knowledgeable strangers is that the advice doesn’t come with strings attached. And on the marketing side, setting yourself up as an expert is an excellent way to promote your brand, products or services.
Think outside the box, write helpful articles and give useful tips, info and advises to your tweepies, FB followers, prospects and website visitors can help you build up that ‘expert’ status faster. I mean the ‘real expert’, the one who knows what him or herself talking about, not only from the surface.
As technologies evolve, the “everyday experts” will begin to leave digital trails of their online activity and become influencers for Web users, content and brands online.