Facebook is surely on the move to connect us all in some way or another. Recently FB launched its newly version of Facebook Groups that offers opportunities for creative niche marketers looking to target specific audiences organized around shared interests or experiences.
The new FB Group feature allows its group admin to automatically add members to their groups without sending request or get permission from the members, in the other words, as a member, you will receive emails notifying that you was added to groups where you did not request nor authorize membership. Yes, as a group admin, you can add someone from your social graph to a Group, but if that person leaves the group, you lose the ability to automatically add that person back.
Well, all in all, social networking has its positives, but today’s Facebook users are both savvy and sensitive, they are never be the same as before, so as marketers, our actions have to be thoughtful and responsible – sending a private invitation to the people you want them join your group first instead of using automatic inclusion, because most people just respond more favorably to that.
From the marketing implementation point of view, guerrilla marketers can join Groups related to their product and post messages to the wall, start conversation topics, ask questions. However, marketers that default to spammy forum posting behavior will most definitely not succeed.
In regarding to Facebook Groups or Facebook Fan Pages – which one is the better premier brand marketing tool to use for marketing your brand. I have highlighted few different important points and put them together into below this simple table to let you read them easily, feel free to share with others:
With 550 million users around the world, and counting, Facebook is one of today’s leading destinations influencing online identity, entertainment, and content distribution.
If you haven’t put your company or your business out to the Facebook ecosystem, what are you waiting for? Now there’s never been a better time to reach your target audience through Facebook.