When pursuing your online marketing success, you developing your business plans, setting up your websites, blogs and join the social networks etc. Besides that, do you have a short term view, a long term view or both? What is your “success strategy”? Are you doing what everyone else is doing or anticipating where the internet is taking us? Are you preparing for your company’s future online appearance? What is the key for your company to achieve online marketing success?
When considering things like:
• Google’s ever changing landscapes the average SEO battles to stay on top of, the efforts to try and anticipate updates and algorithms, making things more complex than they need to be.
• The expansion of the internet (InternetWorldStats.com)
• The efforts to understand PageRank (PR) when the PR of today won’t be here tomorrow.
• Debate over how to approach the design of websites and everyone arguing about which method is the best when they don’t take the whole picture into account (the market; the future)
• The revving up of RSS as a way to provide more content on your website
• The explosion and importance of forums. It seems everyone is starting a forum.
• And a million other things changing and influencing the way we do things now.
Everyone is scrambling to try and figure out the right “Success Strategy” and what direction to take with their business, websites and marketing. You see not only is the internet vast and changing and developing rapidly, the business, the products and services, the way each one’s approach to the market also different.
Are You Planning for the Future?
Many of us listen to what’s happening now, but what about 5 years from now? Who is going to be still in business 10 years from now? What works now will be obsolete. Will you be left behind or be riding the wave as it grows?
Those who are prepared to adapt and have built a digital infrastructure for their business that anticipates the future will survive. You can’t be static. You can’t invest a lot of time and money into something inflexible that may be replaced by another technology next year. We must understand what’s happening and what to anticipate. You have to understand the big picture to make the right choices about your business marketing online.
You can use many of the online marketing methods today and do very well short term, but you must have an exit plan. You must move as the internet moves. An important success strategy is having an exit plan. This plan might be deciding that you will pursue a strategy for 2 years, and then you will change or re-study that business strategy and have another one waiting in the wings. It’s an important key to success marketing on the internet if you want a long term presence.
The Internet’s Reflection
The internet in the future will be a reflection of the off-line world. It isn’t yet, but its coming. Why do I think that? I believe that because the structure of the offline world has been developing for thousands of years and it works. It’s in a continuous state of change, but the basic structure is in place.
To draw a comparison:
OFFLINE: If you want free information, where do you go offline? The library.
ONLINE: Eventually you will find that same information available online. Some of it is, but it will get better as you can see by Google’s activities.
OFFLINE: If you want a new book, magazine or other fresh information, where do you go? The bookstore.
ONLINE: You already have bookstores online.
OFFLINE: If you want information about fishing, where do you go? The library.
ONLINE: Eventually the online library.
OFFLINE: What if you want to buy a fishing rod? You go to a fishing store.
ONLINE: You go to a fishing store.
How about Music, Electronics, or Office Supplies? You can find them all online and offline.
I remembered there many people are worried about a move like “Google Print”. A deal involving the libraries of five of the world’s most important academic institutions including: The full libraries of Michigan and Stanford universities, as well as archives at Harvard, Oxford and the New York Public Library. Why are you worried? You didn’t anticipate this? Never get too used to your environment, especially online. Even offline markets change, products develop, and the technology improves.
I believe the internet has several dimensions: Leisure, Educational, Consumer, and Business to name a few. All of these will develop side by side eventually catching up with the offline world and then pushing forward and getting better into the future. The key to success online is to understand how it’s all come together, build your business and your online strategy to join that movement.
We must all understand that we just invented the wheel; so much more is to come. The offline world and the online world will become seamless in years to come. It will be exciting to watch and be a part of. Your success strategy should integrate the wheels of change.
So you must stop thinking in one dimension. You must look beyond the present and understand how the changes might affect you. You can’t fight the changes, but you can anticipate them.
What Exactly Do You Need to Worry About?
Some of you won’t have to worry about your products. For instance if you sell jewelry, chances are people will still want jewelry in 10, 20 or 30 years. But you do have to be flexible enough to move with the webs development.
Others of you will have to prepare a contingency plan. You will have to decide how long your product will work for you and have another one ready to launch to take its place. This is especially important for those involved with digital products. Better yet, you should have multiple products and streams of income to roll with the changes. If one drops off it won’t matter. You’ll have others in place and another one ready to launch.
The Speed of Change and the Importance of Education
There is a difference online as far as the speed that business changes. Things can change overnight. Google only has to change one little thing in their algorithm to put someone out of business or launch someone else into success.
If you choose to pursue market your products or service online, you must understand that your environment is in a constant state of change. Just like anyone involved with technology, you will have to always be educating yourself. Continuous education will help you be prepared and ride out the storms to come.
Education must become a routine. It is another important success strategy.
There is a lot of ways to market your business on the internet. The key to success is to understand how the game is played. You must have the future in mind. Without a plan and a focus on the future you will find failure much sooner than later. With a plan for the future and your eye on the future you will anticipate the failures, expect them, adapt and survive.