Have you got time to go through the slide Social Strategy: How to Get Your Company Ready that I posted on the other day? If you did, you should see in the slide, it included a section on organizational models. Since 5 minutes presentation is not enough time for share the usual web strategy matrix style. Jeremiah and his team has shared more detail towards the different models that exist to provide blanked education to the market.
Go here to read the detail explanation in terms of the 5 models they discussed: Organic, Centralized, Coordinated, Multiple Hub & Spoke “Dandelion”, and Holistic “Honeycomb”.
Below this matrix shows you the pros and cons of each social business model, it worth your time to go through it:
In terms of how to conduct Internal analysis of your company, they pointed out following:
* First, identify which organizational model you’re in. Companies should forward this post to the internal teams to have a discussion on which model they think they are in. What’s interesting is that I often ask internal teams to vote on which model they think they are, and most often not everyone agrees, savvy executives should just observe. The dialog that ensues afterwards is most key.
* Next, discuss which model is your company’s desired state. Companies must evolve to respond to the social customer, yet their current state may be different than the desired needs. This decision can’t be made in a vacuum various business units, geographical locations, product teams and support and service groups must be considered –this isn’t about marketing alone, instead, put your customer’s experience first.
* Recognize this isn’t an org chart, it’s a cultural change. Executives and their employees must realize the social web is forcing companies to undergo a cultural change as customers connect directly to each other bypassing companies. As a result, don’t expect these changes to happen quickly or without change management programs.