Providing Fresh Content for Search Engines

Will adding a lit­tle fresh con­tent and updat­ing my home page reg­u­larly be a good thing?

I thought this might help some of you that are inter­ested in attain­ing more traf­fic from the Search Engines. If you haven’t heard about Search Engine Opti­miza­tion (SEO), you will. It’s a great way to get free traf­fic. It does take time to opti­mize your web­site to make the Search Engines happy, but it’s time well spent.

A lot goes into it, but I just wanted to high­light some­thing that I posted in the forum. Some­one was ask­ing if they should add fresh con­tent to their home page or sales page. Here’s my answer:

If you’re inter­ested in SEO (and judg­ing by your PR4, key­word den­sity, anchor text, and meta tags, you are), then yes it could help. (Good job BTW)

Search Engines love fresh con­tent. It’s a well known fact that if you pro­vide fresh con­tent to any page, the bots will visit more often to pick it up. And if you have more back links to your sales page, it’ll prob­a­bly be even more beneficial.

I do see a lot of sta­tic sales pages which is fine. I think a lot of inter­net mar­keters drive traf­fic to their sites by using other ways (JVs, ezines, social media mar­ket­ing, blog­ging and etc). Or if your doing Pay Per Click (PPC) Adver­tis­ing, you’re dri­ving your own traffic.

As you can see, I per­son­ally update my home page sev­eral times per week. Every time when a new arti­cle or video posted, it will show up on the first line in its own cat­e­gory, which works great! It helps the spi­der bots find that con­tent. If you write a new arti­cle, pro­vide a link (with good key­word tar­geted anchor text of course) from your front page, and the next time the bots come by, they’ll pick that arti­cle up and index it.

Fresh con­tent is not only good for SEs, it also good for your vis­i­tors. It gives peo­ple a rea­son to come back to your sites often. If your con­tent is infor­ma­tive and if they like it, they will book­mark the home page, come back and in an instant find What’s New!

Your site may already done a good job with your inbound links and got PR4 because its vis­ited often by the bots. But I think (if you inter­ested in SEO) — you should find a way to cre­ate a lit­tle fresh con­tent on you home page, much of it can be sta­tic, and you shall give the SEs some­thing to nib­ble on.

Fol­low­ing are some term def­i­n­i­tions from above content:

* PR4 — Google ranks pages by how many inbound links you’re get­ting. PR stands for PageR­ank. PageR­ank has a scale from 1–10, PR4 is pretty good. (PageR­ank Explained)

* Key­word Den­sity — All that’s refer­ring to is how many times cer­tain words and phrases occur on a page.

* Anchor Text — It is the vis­i­ble hyper­linked text on the page. Anchor text enhances the rel­e­vance of the tar­get page. Example:

“Web CEO helps you sig­nif­i­cantly increase search engine traf­fic, imple­ment the lat­est search engine strate­gies and win by hav­ing all SEO tools in one handy suite.”

Here the words “Web CEO” is hyper linked to the hid­den URLs http://www.marketingbyann.com/webceo.html respec­tively. The words within the hyper­link, “Web CEO” is called the anchor text.

* Meta Tags — this is code embed­ded in a web page that tells the vis­it­ing Search Engines stuff about the page (title, descrip­tion, keywords)

* Fresh Con­tent — this is updat­ing or chang­ing text reg­u­larly on a web page.

* Back Links (BLs) — these are links that are com­ing from other web­sites to your website.

* Sta­tic — Noth­ing changes on that page (no fresh con­tent ever)

* JVs (Joint Ven­tures) — 2 or more peo­ple or busi­ness get together to help each other pro­mote the prod­ucts or ser­vices.

* Pay Per Click (PPC) Adver­tis­ing — It’s adver­tis­ing you will see in your search results from Search Engines such as Google, Bing, Yahoo! etc. They call them Spon­sored Links. When peo­ple click on those ads, the adver­tiser get charged by the amount of dol­lars he or she bid­ding on.

* Spi­der Bots — It’s a pro­gram that vis­its web­sites to find con­tent and index that con­tent into the Search Engine’s Results pages.

* SEs — Search Engines.

* Nib­ble On — Giv­ing the Search Engines a lit­tle fresh con­tent to index and keep them com­ing back, hopefully.

About the Author

Ann Liu is a certified professional Internet marketer, passionate blogger, author, infopreneur, web and social marketing consultant. Signup for her newsletter or RSS feed to receive her latest news, tips and articles at http://MarketingbyAnn.net. You can follow her on Twitter and Facebook too.

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