Will adding a little fresh content and updating my home page regularly be a good thing?
I thought this might help some of you that are interested in attaining more traffic from the Search Engines. If you haven’t heard about Search Engine Optimization (SEO), you will. It’s a great way to get free traffic. It does take time to optimize your website to make the Search Engines happy, but it’s time well spent.
A lot goes into it, but I just wanted to highlight something that I posted in the forum. Someone was asking if they should add fresh content to their home page or sales page. Here’s my answer:
If you’re interested in SEO (and judging by your PR4, keyword density, anchor text, and meta tags, you are), then yes it could help. (Good job BTW)
Search Engines love fresh content. It’s a well known fact that if you provide fresh content to any page, the bots will visit more often to pick it up. And if you have more back links to your sales page, it’ll probably be even more beneficial.
I do see a lot of static sales pages which is fine. I think a lot of internet marketers drive traffic to their sites by using other ways (JVs, ezines, social media marketing, blogging and etc). Or if your doing Pay Per Click (PPC) Advertising, you’re driving your own traffic.
As you can see, I personally update my home page several times per week. Every time when a new article or video posted, it will show up on the first line in its own category, which works great! It helps the spider bots find that content. If you write a new article, provide a link (with good keyword targeted anchor text of course) from your front page, and the next time the bots come by, they’ll pick that article up and index it.
Fresh content is not only good for SEs, it also good for your visitors. It gives people a reason to come back to your sites often. If your content is informative and if they like it, they will bookmark the home page, come back and in an instant find What’s New!
Your site may already done a good job with your inbound links and got PR4 because its visited often by the bots. But I think (if you interested in SEO) – you should find a way to create a little fresh content on you home page, much of it can be static, and you shall give the SEs something to nibble on.
Following are some term definitions from above content:
* PR4 – Google ranks pages by how many inbound links you’re getting. PR stands for PageRank. PageRank has a scale from 1-10, PR4 is pretty good. (PageRank Explained)
* Keyword Density – All that’s referring to is how many times certain words and phrases occur on a page.
* Anchor Text – It is the visible hyperlinked text on the page. Anchor text enhances the relevance of the target page. Example:
“Web CEO helps you significantly increase search engine traffic, implement the latest search engine strategies and win by having all SEO tools in one handy suite.”
Here the words “Web CEO” is hyper linked to the hidden URLs http://www.marketingbyann.com/webceo.html respectively. The words within the hyperlink, “Web CEO” is called the anchor text.
* Meta Tags – this is code embedded in a web page that tells the visiting Search Engines stuff about the page (title, description, keywords)
* Fresh Content – this is updating or changing text regularly on a web page.
* Back Links (BLs) – these are links that are coming from other websites to your website.
* Static – Nothing changes on that page (no fresh content ever)
* JVs (Joint Ventures) – 2 or more people or business get together to help each other promote the products or services.
* Pay Per Click (PPC) Advertising – It’s advertising you will see in your search results from Search Engines such as Google, Bing, Yahoo! etc. They call them Sponsored Links. When people click on those ads, the advertiser get charged by the amount of dollars he or she bidding on.
* Spider Bots – It’s a program that visits websites to find content and index that content into the Search Engine’s Results pages.
* SEs – Search Engines.
* Nibble On – Giving the Search Engines a little fresh content to index and keep them coming back, hopefully.