This is a guest contribution from Ness, she writes on behalf of make-a-web-site.com. Check out their guide on how you can have your own website
Link bait techniques have changed over the years due to people’s interests, responses, as well as the way they interact with the internet. Although things have changed, there are a few elements that are the same and will probably never change. They all need an incredible headline to catch the attention of viewers and they need to contain content that people are interested about and willing to share with their friends and family. If you can combine these two elements, then you won’t have any trouble coming up with link bait that increases your traffic and link profile. Let’s go over some content types and techniques that work in 2013.
Keep Within Your Niche
Most people who made their own basic websites make a big mistake of continuing to create content that has nothing to do with their website. Creating some content that is really interesting but has nothing to do with your site might give you a temporary bump in traffic, but in the long run doesn’t do you much good. People won’t trust you as a source so they will usually just try to find similar content on a more trustworthy website.
By creating more content that has to do with your niche, you will not only be trustable, but you will also attract readers that would want to hear what you have to say in the future. Creating link bait content isn’t about just getting a short burst of traffic that doesn’t actually help the website, it is all about increasing brand recognition, converting one time visitors into loyal customers, and increasing your link profile. All of these things need people to like and trust the content that you provide.
One main aspect of link bait is that it gets shared to friends and family and has the chance of going viral. A great way to do this is by giving your viewers a reason to actually share the content. There are multiple different ways you can get this done, but a great example would be to insert some type of promotion that is only available in the content. So if you own an online retailer, giving a promotional code in the content would make it very valuable and people wouldn’t mind linking it to their friends and family.
A lot of websites have become very successful based off of this technique and it will continue to work just as long as the content is good and provides value to the viewer.
Research Competitor Topics
Taking a look at what others are writing about and see how well they do can also be a very great technique that will give you lots of ideas and information. If you notice that a topic in your niche that is getting a lot of views, you should try making some similar content because you already know that people will like to view it.
While using other websites as a resource can be very beneficial, you never want to actually copy exactly what they are doing. If you end up just copying them, you will be putting your website’s brand in jeopardy and could ultimately hurt your overall progress. You should just try and focus on how to make content that is similar but at the same time, unique
Interview Others Within Your Niche
This has been proven to be a very successful technique because not only does your viewers have an interest in what is said, but so does the audience of the person you are interviewing. These make great link bait and can attract countless amounts of views.
If you are worried you won’t be able to find someone that would be willing to do an interview, it isn’t as hard as you would think. The interviews also benefit them because it increases their visibility and reinforces them as an expert in the field. The interviews can usually just be done via E-mail and posted as a blog post or article. Take some time and think of the best questions so that people will be sure to be interested in what they have to say. Don’t hold back on the questions, if the person doesn’t want to answer a question, they won’t.