Did you know that if your website doesn’t have a responsive design, which means the content doesn’t adapt to a variety of screen sizes, your SEO efforts could be affected?
As smartphone and tablet adoption rapidly increases, if SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential.
With a responsive design, it allows your website to provide a great user-experience across many devices and screen sizes, and it also makes managing your SEO strategy easier.
Google takes responsiveness into account when it ranks your website’s pages.You'll likely begin to see your rankings drop if you fail to design for your mobile users Click To Tweet
This is because responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content.
The other reason that Google prefers responsive web design is because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site.
As technology continues to change at a rapid pace, the responsive design is the one that can keep up with the changes – it meets the needs of all browsers, all devices, and all screen sizes. Other mobile-friendly options depend entirely on today’s standards.
Maybe one-day responsive design will be replaced by something else, but from time being, it has the most potential for longevity of anything available today.
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